Criterion (iii): A Tradition Perfected
To bear a unique or at least exceptional testimony to a cultural tradition or a civilization.
Champagne represents a rare continuity of expertise, where generations of growers and houses adapted to the region's harsh climate and nutrient-poor chalk soils.
Overcoming these constraints, they invented a globally iconic method of re-fermentation in the bottle—a technological leap that involved Britain’s expertise in glass and Germany’s role in financing and trade networks.
The ICOMOS evaluation highlights this interplay of traditional knowledge and external innovation. The region’s success was also institutional: Champagne pioneered early forms of inter-professional collaboration still active today.
From Dom Pérignon to Fort Chabrol, the evolution of knowledge in Champagne is not static tradition but a dynamic legacy of trial, adaptation, and solidarity.
Criterion (iv): A Model Agro-Industrial System
To be an outstanding example of a type of building or technological ensemble which illustrates a significant stage in human history.
Champagne is not just a viticultural zone—it is a full-scale agro-industrial system.
Its spatial organisation maps perfectly onto its production chain: vineyards as raw material supply, cellars as production sites, and houses as marketing hubs.
This logic extends underground, with quarry-cellars adapted for stable temperature and humidity, and above-ground in the architecture of Reims and Épernay.
What makes this criterion particularly powerful is the visibility of transformation.
The Avenue de Champagne embodies the commercialisation of terroir, where brand, space, and narrative converge. As ICOMOS affirmed, this is one of the most coherent serial nominations ever submitted, representing both technical functionality and symbolic identity.
Criterion (vi): The Symbolic Power of Champagne
To be directly associated with events or traditions of outstanding universal significance.
No other wine carries the cultural symbolism of Champagne.
From 18th-century royal courts to Olympic podiums, Champagne has stood for festivity, diplomacy, and excellence. While UNESCO does not inscribe products, ICOMOS recognised that the Champagne region’s spatial organisation materially embodies this symbolic value.
Saint-Nicaise Hill, with its monumental cellars and houses, and the Avenue de Champagne, with its architectural grandeur, project the aesthetic and ceremonial identity of Champagne to the world.
Art, literature, photography, and cinema have further entrenched this image, turning Champagne into a universal metaphor for joie de vivre, reconciliation and triumph.
Celebrating the first ten years of UNESCO recognition is more than an anniversary—it is a reaffirmation of Champagne’s global responsibility.
As climate change, biodiversity loss, and urban pressure mount, the Champagne community is called to preserve not only its vines and buildings but the intangible equilibrium between innovation and tradition that earned its inscription.
The Champagne Hillsides, Houses and Cellars do not commemorate a bygone era.
They exemplify how a cultural landscape can thrive in the 21st century when values, practices, and place are aligned.
Ten years in, the heritage of Champagne is more vital than ever.